A common question that is often asked: How often should I be posting on Twitter for my business? Honestly, it depends on a few things: the type of business you have, your audience, and the engagement on your tweets. Keeping these things in mind, here are five things that you can do to maximize the effect your business has on Twitter, and to help you determine how often to post on Twitter.
1. Consistency, Consistency, Consistency
Consistency will help you accomplish many things in life. Posting on Twitter for your business is no different. Whether you decide to tweet once a day, or a hundred times a day, make sure that you are consistent. Keeping your posting frequency consistent allows your followers to gain confidence that you will post content. Furthermore, consistent posting will allow more people (that don’t already follow you) to see your content and potentially hit that follow button. So no matter how often you post the key is to not stop posting.
2. Keep it Original
Keep in mind that consistency is key when it comes to how often you post not the content that you are posting. When it comes to posting on Twitter, content originality is crucial to keep audience engagement high. Try using different types of content as well to keep your twitter fresh. Use images, gifs, videos, or ask questions to promote conversation and make your posts stand out. Using different types of content will often increase retweets and lead to more website visits. These are all essential if you want to promote your business.
3. Quality is Key
Quality of content is just as important if not more important than posting consistently. Honestly, it does not matter how often you post if you are posting poor quality content. If your content is bad, your audience will not be as engaged, and you ruin the chance of trying to gain new followers. Just think about the last time you saw a post that was of poor quality. Did it make you want to find out more about the business or brand? Most likely, you kept scrolling. It’s the same with your followers. Whether you choose to post multiple times a day or not, your content needs to be timely, engaging, and relevant to your business and your audience.
4. Trial and Error
Figuring out the best time to post and how often to post on Twitter comes down to trial and error. There is not a magic formula that can tell you when to post on Twitter to get the most engagement for your business. The reality is you will have to experiment with different times, and different types of content to see what works best for your business. You can also try using hashtags to see which ones give you the most post engagement. Lastly, Twitter has a built-in analytics tool that you can use to help you keep track and evaluate your results. This way you can see what’s working and what is not, and you can adjust your strategy accordingly.
5. Engage
Posting content on Twitter is just part of the process. Engaging with your followers is just as important as the content that you post. Commenting and retweeting is crucial for generating an active and loyal audience. Along with building the audience, engaging with your audience helps you figure out the best times to tweet. When are your followers more active? What kind of content are they interacting with the most? What kind of content do they want to see more of? Having conversations with your audience can really help you when it comes to posting on Twitter.
If you are thinking about getting serious with Twitter to take your business to its full potential, you can speak with one of our coaches to master not just Twitter, but every other social media channel as well! Click here to learn more.