Instagram is one of the best social media platforms that you can use for your small business. Using this platform has the potential to bring many new customers. The key to using Instagram marketing is to build an engaged following and positioning yourself as part of the online community; after all, that community could end up becoming your future customer base for a long time. When owning a business, it is important to learn marketing skills so that your business can flourish. Especially now since in this social media age, marketing has changed a lot. Don’t worry though we will give you seven of the top Instagram tips for your small business.
Use a Business Account
An Instagram Business Account is the first step in trying to improve your Instagram marketing skills. A business account is crucial because it allows you to view analytics, connect your account to your Facebook page, run paid advertisements, and allows special features on IG stories. Using an Instagram Business account will help your business stand out from others, and it will give you so many advantages to take your marketing to the next level.
Use New Hashtags Frequently
As you may already know using hashtags is important for your marketing strategy. Hashtags are important because they make it possible for people who don’t follow you to discover your content. What a lot of people do is use the same hashtags over and over, and while that can be helpful, it’s not the only thing you can do. Testing out new hashtags is just as important. Write down a list of new hashtags you want to use, and use one or two in different posts. Pay attention to which posts perform best and add those hashtags to your rotation.
Use Video
Using video is a fun way to attract people to your page. Videos are more engaging and fun than posting stills. Also, Instagram gives you different ways to post videos. For example, clips of up to a minute can be shared on the feed, 15-second clips can be strung together on Instagram Stories, and IGTV allows you to post videos of up to 10 minutes in length. The most important thing with this is to have fun with it!
Respond to Comments
One of the best things you can do as a small business is to engage with your customers more often. A great way to do this is to respond to comments. Don’t make the mistake of posting and forgetting about your post. Be sure to always respond to comments on posts. Your customers will appreciate the response and it will make them feel like you care about them. Your customers are the most important part of your business, therefore put in your best effort by responding to them.
Offer Exclusive Discounts
Offering exclusive offers and discounts to your Instagram followers is a great way to get new followers. Plus, you may have loyal customers that follow you on other platforms go over to Instagram just because you are offering some discounts. Having loyal followers follow you from other platforms is great because they are already familiar with your brand and they are more likely to engage with your content.
Find Trends
Staying engaged with your followers and watching other influencers come in handy for this reason. There are trends in social media, and staying on top of them will keep your brand hot and relevant. Whatever the trend may be a hashtag campaign, specific types of content, or even a meme, adding your brand’s voice to it can do a lot for your small business. The important thing here is to find something that you think your followers will find fun and engaging.
Use Paid Ads
Sometimes no matter what you do, it can be a challenge for your small business to reach new audiences organically. A little paid advertisement can go a long way! The cool thing about Instagram ads is that it allows you to target specific audiences, and that increases your exposure to people who may not have seen your content otherwise. If you are having trouble getting new followers, there is nothing wrong with trying out paid advertisements.
There are so many things that you can do to increase your Instagram marketing strategy, and these are just a few of the ones I think are the most important. But honestly the most important tip I can give you is to have fun! There is a lot of work involved in running a small business, and trying to build your brand; but it doesn’t mean that you can’t have fun while promoting it. You can try all the marketing strategies in the world, but if you are not having fun it’s not going to bring you joy in the long run. If you are looking to increase your marketing needs even more, go ahead and check out our services page!