Using Instagram Carousel Posts for Your Business


Instagram carousel posts allow you to share several pics, videos, and text graphics with your audience in one post-which comes in handy when you own a business. Instagram carousel posts are one of the best tools you can use to achieve your business goals on Instagram. If you are looking for ways to help your business page reach new audiences, and drive up sales, then using Instagram carousels is for you. Not sure where to start? In this blog, we will share four creative ways to use Instagram carousel posts for your brand or business. 

1. Share Before and Afters

Transformations are so much fun and satisfying, and Instagram carousel posts are the best way to deliver a good before and after post. Using before and after posts is a great way to show the real-life impact of your product or brand. Doing this is also a highly effective sales technique. Your clients will be able to see how well your product works, or how good you are at the service that you provide. For example, if you own a lawn cutting business, showing a before and after will show your skills and potentially increase the number of clients you have.

You could also ask your audience to try a product and do their own before and after videos and share those on your Instagram. Your audience will see the client testimonials and be more likely to purchase that same product in the future. A business’s success is heavily influenced by customer reviews and doing this will increase the trust people have in your brand. 

2. Share Event Recaps

If your business recently hosted or attended an event, Instagram carousel posts are great to show off those photos. You can share multiple photos and videos that captured the energy and atmosphere of your events with your followers. This is your followers’ way of seeing what one of your events looks like without having to spam them with multiple posts in a day. For the people that did attend, you can tag them in a photo to say thanks for coming – and for those who missed it, you can create that desire to come next time. Honestly, it’s a win-win. 

3. Promote a New Product

Instagram carousel posts are a great way to introduce a new product to your audience. If you want to share product variations, like different colors or styles you can do so in just one post. For example, if you are getting ready to launch new merch you can use carousel posts to share photos of the different items in the collection, worn by different models. This allows your audience to get a closer look at your products, but it also adds more context for how the merch can be worn or styled. If you don’t have a physical product you can still use carousels by sharing demo videos or educational content that taps into your specific niche. 

4. Share Outtakes

A new trend is to share several variations of the same shot in an Instagram carousel post. The extra photos could be a combination of your favorite photos, which helps use up those extra shots on your camera roll. If you post a lot of videos, you can share the “bloopers” to show that not all videos come out perfect. It shows that what your audience sees on Instagram is very different from the reality of shooting videos. 

There are so many more creative things that you could do with Instagram carousel posts, but these are just a few to get you started on that path. Some other ideas include providing personalized recommendations, sharing business stories, and encouraging engagement. Whatever way you choose to use Instagram carousel posts just make sure that you personalize it to your brand or business. Use the ability to post multiple pics or videos to your advantage! And if you are looking for more tips on social media click here!