Youtube is a powerful platform, second only to Google in the most visited site, and the largest search engine. Therefore, starting a YouTube channel for your business is most likely the most important long term decision you will make in terms of marketing efforts. You can make content that creates brand awareness or create an educational center for your customers. Regardless of how you choose to use it, Youtube can help grow your business and generate new leads, which is worth taking a deeper look at. Below there will be five reasons why creating a Youtube Channel may help your business.
1. Your Audience is on Youtube
According to a study done by Youtube, people collectively watch about one billion hours of Youtube videos every single day. That is more than the time spent watching Netflix or perusing Facebook videos combined. Likely, the people you are wanting to reach are already on YouTube, they just haven’t found your content yet. That being said, Youtube is the perfect platform to reach the people that matter the most to the long term success of your business. Creating a Youtube channel for your business will help you generate new leads, create brand awareness, and potentially grow your email list.
2. Content is Almost all Streaming Now
In the past few years, streaming video has become more popular. This trend has continually grown and it shows no signs of slowing down anytime soon. When you think about it, the majority of people watching tv are streaming content instead of watching live tv. Not only that, but the people at Cisco.com have predicted that by next year, almost 82% of all the internet traffic will be video traffic. On-demand sites like Youtube are only going to continue growing as it relates to marketing and distribution. Now is probably the best time to create a YouTube Channel so you can stream content to the audience you are trying to reach.
3. Reaching Younger Customers
Reaching younger customers is another great benefit of creating a Youtube Channel. In the United States alone, 81% of people between the ages of 18 and 25 use Youtube. It’s important to remember this when creating content for your channel. Most of the people watching your videos will be young so adapt your tone accordingly. Another benefit of younger customers is that you can take the time to turn yourself into one of their favorite brands which will make them more likely to stick with it for the rest of their lives.
4. Content Variety
The benefit of having a Youtube channel for your business is the fact that you can make different forms of content. For example, if you created a podcast, you could upload a video of the podcast on YouTube. There are virtually no limitations to what you can do! You can create a vlog or behind the scenes videos to show your audience what it’s like to be an entrepreneur. All of this content can be uploaded to Youtube and help your audience connect with you on a deeper level; which ends up building trust in you and your brand. The flexibility is what makes Youtube effective, and valuable to your brand.
5. Video Marketing
A Youtube channel for your business allows you to use the power of video marketing to your advantage. Video marketing can often give you the best return on investment. Just think about all the brands that make healthy use of video marketing and how quickly they have grown in the past few years. New research conducted by Wyzowl, suggests that consumers continue to use video as an integral part of their journey with brands and are excited to continue to see more video content.
As you can see, Youtube is your chance to really make an impact to grow your business in a way that is unique to your brand. Creating a Youtube channel for your business is probably the best thing you can do this year. Contact us to learn more about how you can master your personal brand, we’d love to help!