Top Reasons to Optimize your Instagram Bio Link and 3 Tools Will Help


If you have an Instagram account you’ve probably noticed that the platform only gives you a single link to place in the bio section of your profile. You’re not able to add links to individual posts on top of it, which is why you’ll often see Instagram users close their captions with “link in bio.”

If you are using Instagram for your business this feature can limit you as a marketer. Instagram forces you to give marketing campaigns short shelf lives. This means that if you want to promote different products on your Instagram you will have to constantly change your bio link. 

Fortunately, there are several different tools that can help you optimize your Instagram bio link. Below are three tools that can help maximize your Instagram bio link for your business. 


Linktree is a great tool for optimizing your Instagram traffic. You will get one link to house all the content you want your followers to look at. Linktree does have a free version that allows you to create an unlimited number of links, choose from 9 themes and view the total number of times your Linktree has been viewed and how many times each individual link is clicked. 

Here’s a complete list of its top features:

  • Unlimited links
  • Link tracking
  • Retargeting
  • Scheduled links
  • Email integration
  • White label available
  • Customizable
  • Enriched Analytics, including referral and location data
  • Embedded videos
  • SMS signup links
  • Leap Links – send all traffic on a redirect to one destination for a specified time period

You can start using Linktree for free (with their branding). If you decide to upgrade to Linktree Pro you can add all social icons to your profile, including Whatsapp, email contact links, and you can add an email opt-in form and SMS subscription to your page. You’ll also have more options for customizing your page, avatar, fonts, and button styles; including, access to more themes, including creating a custom one.


Shorby is like three great tools rolled into one: a link shortener, a smart media landing page builder, and a lead generation software solution. To get started, just set up your Shorby account by creating a personalized ( URL. After that, add in the links you want to include on the landing page. This might include links to your Facebook Messenger, website, blog posts, product pages, or other social platforms.

By using Shorby you can add other visual elements like your branding elements (logo & brand name), stickers, GIFs, images, videos, and other content blocks to fill out the page. Next, beautify your page by customizing the colors of the theme, buttons, and other elements. 

There are a few other things you can do with your Shorby landing page too. For example, you might want to set up a dynamic content feed that automatically pulls your latest blog posts and other website updates from your RSS feed and displays them. By doing this, you won’t have to keep updating your IG landing page every time you create a new website post.

Plans currently start at $15 per month for the most basic option. There’s also a $29 Pro plan option and a $99 Agency plan.


Lnk.Bio is a much simpler Instagram bio link tool. It uses an elegant style that blends in with Instagram’s UI design seamlessly. Here’s a complete list of features this tool offers:

  • Custom URL available
  • Unlimited links
  • Cross-link social media profiles
  • Link tracking
  • White label available

This tool is simple yet effective. It has everything you need for your business. You can create your page and fill it with as many links as you need. You can even track the links afterward with stats.

You can get started with Lnk.Bio for free. The premium plan costs about $0.99/month or $9.99 for a lifetime membership.


Final Thoughts

There are quite a few reasons why you may want to use a bio link tool. Some benefits include longer campaigns, better targeting, cross-platform promotion, and branding. However, you may be wondering if it is worth the investment. Depending on what your vision and goals are for your business investing in one of these bio link tools (or others that are out there) maybe 100% worth it. Ultimately, the decision should be based on what you believe is best for your business.

And while we’re on the subject of Instagram Growth for your business, check out my curated list of hashtags that are proven to help your page grow!