TikTok is a social media platform that uses short-form videos to generate content. This platform that became widely popular in recent years does not appear to be slowing down anytime soon and now many businesses are taking advantage. If you have a service-based business, TikTok will benefit you in many ways. Below are three of the most important reasons why will your service-based business needs TikTok.
1. Marketing that doesn’t look like Marketing
On TikTok, you can make videos that promote your business without making it look like a traditional ad. Many service-based businesses have found that it is easy to promote their business using this platform. For example, there is a TikTok (vaneamaro91) who is a housekeeper, and something that she has found helpful is to show her followers how to clean specific items or rooms around the house. This is one way of promoting her business because people in her area can see how well she does her job. This sort of advertising is less invasive than traditional advertising and can reach your target audience without making them feel like all they watch on your page is ads. The key here is to try and master the technique of incorporating your brand into well-structured, interesting, and entertaining stories.
2. Building an Audience
Modern-day users consume maximum content through videos and therefore you should create videos to build your audience. While making videos, you are going to inevitably build a community of like-minded people that want to follow you. TikTok does not have a group element yet but as any good marketer knows, community building is at the heart of a growing business, especially service-based businesses. Community is what makes your business successful, word of mouth is how you get more clients and TikTok is an excellent tool to establish an audience. Once you have built a large enough audience you can produce content that targets them specifically.
3. Perfect place for User-Generated Content
Tiktok is the largest source of user-generated content and has the advantage of being a newer social media platform. Over the past few years, video publishing platforms have been plagued by fake views. This has led to users having trust issues with the content that they watch. The reason TikTok is so great is that it was created to drive content organically and encourages user-generated content. Authenticity is your best friend when it comes to growing your service-based business. People want to see the values and benefits your business adds to their life. They also want to see who you are as a person; tell them funny stories or embarrassing ones from when you were just starting. The key here is to produce content that shows not only what your business does but, who you are as a business owner.
TikTok is a growing social media platform and has no plans of slowing down anytime soon which makes it a perfect place to market your business. Regardless of the type of business that you own, TikTok can help you attract a larger audience and thus grow your clientele. If you provide some type of service, use this platform to show your followers how incredible you are at the job and why they should hire you; if you do that in a creative and fun way, you will grow your business in no time. Check out our content intensives and join our exclusive community of driven entrepreneurs looking for social media to drive business