There are going to be times where you hit a creative block and you cannot think of any content to post on social media pages. This may occur when you look at your social media feed and you see that the things you have been posting are very similar or maybe even boring. Or maybe, you just ran out of fresh ideas and need a content reboot. Either way, you have come to the right place because, in this blog, we are going to share 5 social media content ideas that will help you get out of the creative slump.
1. Blog Posts
If your brand or company has a blog, share the direct link every once in a while. This is a great way to increase the number of people that read your blog, and it is a great way to share more about your business. If you are using Instagram, you can post an aesthetically pleasing graphic that is on-brand for your business and relates to the content in the blog. You can also use the swipe-up link through Instagram Stories (only if you have 10k followers). Another way to post your blog link on Instagram is to add the link to your bio and in the caption direct the audience to that link. Posting a blog link is content to post when you did not have anything else prepared; the blogs are already written, so start sharing.
2. Go Live on Facebook or Instagram
Going live allows your audience to engage with you. This is crucial when it comes to improving your businesses’ social media presence. You can use either Facebook or Instagram and honestly, you can talk about whatever you want. Host a Q&A, announce a new product, or simply talk to your followers. It gives them the opportunity to see the face behind the business and makes you more relatable as a person. Another thing you can do is interview a follower! This is fun because you get to meet the people that make your business stay open.
3. Product Shots
A quick and easy way to get content on social media is to post pictures of a product or service. Make sure the pictures of your products fit in seamlessly with your brand aesthetic. You can be as creative as you want with this one just be true to your brand. The best part is you really do not have to spend too much money to get quality pictures – you can honestly do most if not all of it at home.
4. Repurposed Content
If you use social analytics like the one in the Instagram Insights feature, you will be able to see your top-performing posts. You can use that information to identify the content that had the most reach. From there, find ways to repurpose that content with updated graphics and captions. For example, you can repurpose YouTube videos for IGTV or TikTok videos for Instagram Reels. This is a great option when you have exhausted every other option and don’t know what to post.
Posting testimonials is great content to post on social media. Testimonials help build trust in your product or service and it encourages your followers to share their own stories about your business! You can take some of their stories and post them on your social media and voila you have content for the day. The great thing about testimonials is that you are turning your followers into lifelong brand ambassadors. Get creative with how you share people’s stories and in turn, you will have content to post on the regular.
These are just a few ideas to get you started on thinking outside of the box when it comes to social media content. Of course, there are so many other things you can do as well such as behind-the-scenes content, creating social media games, or hosting a virtual event! Whatever you choose to do, make sure it is true to who you are as a business. The most important thing you can do when posting on social media is to be authentic; people can tell when something is fake. Just have fun with it, and the content will start to flow. Our Content Slaying Intensives are formulated to help each aspiring entrepreneur gain confidence and tools to help them in their new business.