If you’re a business or brand wanting to create a following on Instagram and want to use the platform strategically, you should create an Instagram business page. Creating an Instagram business page gives you many added perks that help improve the usability of your business. Below are just a few advantages of creating an Instagram Business page for your brand.
1. You are taken more seriously
There is a difference between a regular Instagram page and a Business page. For one, an Instagram business page shares the brand’s industry, a business address, and a contact button right on the profile. The ability to offer more information upfront as well as the contact information (not available on a personal profile), gives your business profile a more professional look. Also, your audience being able to get in touch with you from your Instagram page is a bonus.
Since the differences between the two types of profiles are significant, users will be able to automatically tell when a profile is a business; which for many people, provides a greater sense of trust.
2. You get access to Instagram Insights
Instagram Insights is the apps built-in analytics tool, and it a great perk of having a business profile. This tool gives a breakdown of your Instagram performance, including new followers, profile views, impressions, number of posts, reach, website clicks, and email clicks. Also, you can see detailed demographic data about your followers, such as gender, age, location, and activity peaks. This is beneficial for your business so you can see who your business is reaching, and provide services for that specific group of people.
3. You can use Instagram Ads
Instagram uses the same advertising tools like Facebook, so with an Instagram business page you can set up, run, and track campaigns the same way you do with Facebook ads. To help generate leads, increase conversions, and get more followers your business should take advantage of Instagram Advertising. By using Instagram ads it helps promote your business and attract more people to the services you provide.
4. You can schedule your posts ahead of time
The ability for users to automatically schedule their posts adds significant value if you are a business owner. This added feature helps with social media management and marketing because you can plan your posts in advance, and schedule them to go live at a specific date and time, no push notifications required. This is a huge benefit not only because it saves you time, but it also allows you to publish your posts when your audience is most active. Publishing posts when your customers are more active means there will be more engagement on your posts.
5. Adding Links to your Instagram Stories
Another benefit of having an Instagram business page is that you can add links directly to your Instagram stories (if you have over 10k followers). This allows you to direct your followers straight from your story content to whatever landing page you choose- creating a direct route for sales and brand engagement. Using story links is also a great way to highlight your latest content, highlight short term deals, or resurface timely content based on what’s trending.
6. Quick Replies
If you are bombarded with repetitive DM’s, the quick replies feature will benefit you. This feature allows you to create messages for your most frequently asked questions, so you can reply to users in full by writing just one shortcut word. This feature is a great way to help you respond quickly to repetitive questions and will save you a lot of time and effort.
7. You can tag products in your posts
Lastly, another great perk that’s only available to business accounts is the ability to turn your feed into an online shop. By tagging products and turning photos into shoppable posts, you can open an entirely new revenue stream for your products and services. Many people purchase a product after seeing it on an Instagram post, and even more, people will do further research on that product after viewing that same post. Therefore, it would make sense to add this type of browsing to your business page as much as possible.
Having a an Instagram business page is the beginning of growth both on your channel and in any business that you are trying to promote! Learn how to get leads and generate sales with me here!