If you are a business trying to post content on Instagram to grow followers, then you are in the right place. Instagram Reels is a great tool to use to try and post original content in the form of short entertaining videos. With this feature, you can record and edit 15-30 second multi-clip videos. The best part is that if you have a business page, you can post these and reach a wider audience through the “explore” feature on Instagram. However, trying to come up with original content ideas for your business can be tough, especially if you are not necessarily the creative type. Below are five Instagram reels ideas to post for your business.
1. Introduce Yourself on Instagram Reels and Share Your Story
This is a great Instagram reels idea for when you are in a creative rut and don’t know what to post. When in doubt, tell your followers about yourself; tell them how you got to be where you are now. This allows people to see the person behind the business and makes you more relatable as a business owner. Followers appreciate learning about who they follow because it makes it seem like they know you personally. Since Instagram reels are only 15-30 seconds long, you can post multiple reel videos explaining who you are before running out of things to share. This idea is the best when you need to post something quick.
2. Show the Real Side of Your Business
As stated previously, people love to feel like they are a part of your community. Therefore, creating content that shows your followers the truth about running a business is ideal. You can create an “Instagram vs Reality” Instagram reel or a time-lapse of you and your team working. As a business owner, you know you are going to have bad days at work. It is important to share some of the bad along with the good to show your community that everything is not always perfect.
3. Day in the Life
Taking your followers through your daily ritual is a great way to build community. Show your audience your morning routine or your evening one. This idea is similar to a behind-the-scenes Instagram reel. However, instead of going behind the scenes of your business, you are showing the behind-the-scenes of your life. It is fun for your followers to discover your favorite makeup or what your exercise routine is. This is a great way to allow people to see what you do on a day-to-day basis.
4. Tips and Tricks
This is another idea that is perfect for days where you don’t know what to post on Instagram Reels. No matter what your business is, you hold valuable information that can help your audience. For example, if you own housekeeping business, you can share tricks on how to clean certain rooms/things around the house. The best part is you don’t have to share more than one tip per reel; meaning you will have multiple Instagram reels to share. Try sharing one quick tip, and then ask your audience to comment on what other tips they would like to see next.
5. Answer FAQ
On days where you are really stuck on what to post, look at your Instagram DMs, and comments for inspiration. What are your followers asking you? Do they want to know where you are located or what your favorite product is? Take the most common questions and answer them in a quick 15 to 30-second Instagram reel. You can also ask your audience to send their questions using the question sticker and posting it on your Instagram stories. Write down the most common ones and save them for a future reel. An added benefit is that you know there is a group of your audience who wants to know this information so you might as well post it for them.
When you own a business it is important to post consistently on social media, and using Instagram reels is a great place to start. These are just a few ideas to get you started on using this new feature. The reality is you won’t know what works for your business until you try it out. Keep posting content and not only will you grow your audience but you will find that your creative juices will start flowing. If you are looking for more encouragement on how to gain confidence with social media and taking your business to the next level with Instagram reels or any other feature, click here to see our coaching courses!