IGTV (Instagram TV) is a long-form video channel accessible from Instagram. It allows brands to create longer videos than on Insta Stories or your regular posts. But how do you create an IGTV channel? And what are the best ways to use it for your business? Let’s dive into the answers and find out how you can make IGTV work for your brand.

 

How to create an IGTV channel

When IGTV first launched you were only able to upload a video onto IGTV if you had an IGTV channel. Thankfully, Instagram has done away with that feature. All you need to create an IGTV account now is an Instagram account. Your Instagram account allows you to upload videos onto IGTV through the Instagram app or the IGTV app. If you’ve been marketing your business for quite some time then you probably already have an Instagram account. If you are just starting and don’t have one, that’s okay! It is super easy to create one and start using it for your business. 

5 ways to use IGTV for your Business

 

1. Create Tutorial Videos

Creating tutorial videos is a great way to build engagement. These how-to videos can cover a variety of different topics in your industry. For example, if you have a fitness brand, you could create a series focused on workout tutorials, or maybe create one about healthy recipes. 

Tutorials are also a great way to introduce your products and the best part is they don’t have an expiration date! You can take your videos to the next level by teaching your followers something new about your business and allow them to follow what you are doing in real-time. No matter what you’re offering- makeup tutorials, cooking demonstrations, drawing classes, or home repairs – the feature-length tutorial format allows you to build a library of content. 

 

2. Host Q&A Sessions to Engage Directly with Customers

A question and answer (Q&A) session with your audience is a great way to answer any pressing questions your followers may have. It is also a great way to improve engagement while providing useful information. If you show yourself to be open and committed to answering questions, people will start trusting and relying on your business. 

One way to do this is to host a planned Q&A session. You can collect the most popular customer questions, make a video answering the questions, and post it on your IGTV channel. You can collect the questions by using the question sticker on your Instagram story.

 

3. Stream an event

If you are hosting an event like a convention or a seminar you can share that with your viewers on IGTV. This is a great way to allow those who couldn’t attend a chance to “attend” virtually. Your viewers will appreciate it, and you can give them content they can engage with. Streaming an event is also a great way to potentially reach a new audience of people that maybe did not know anything about your brand but tuned in to see someone they did know speaking at your event. 

 

4. Go Behind the Scenes

Showing your audience what happens behind the scenes is a great way to build transparency into your brand. It allows your audience an opportunity to see how the company works. You can show product development, production, and distribution. Doing this can help viewers develop an emotional connection to your business, and allows them to see what it takes to run your brand- you are humanizing your brand to viewers. 

The result is more trust between the audience and your organization. And brand trust is a crucial thing for everything from marketing to sales. 

 

5. Host a Talk Show

This is a fun way to engage with your audience! You can host a talk show on your IGTV that’s centered on your brand. You can have guests on who are influencers and thought leaders in your industry. Not only will this be fun for your audience, but it’s a great way to get the influencers’ audience to tune in as well! You can also monologue about industry news or events. You can also get your coworkers together and share funny stories about the brand. Make it fun!

 

Final Thoughts

As you can see, IGTV is a great way to engage with your audience by creating longer videos. It is a resource that can be used to increase marketing and even sales. It allows you the opportunity to show more about your brand and open up to your viewers like never before. Like anything else, it takes time to learn the ins and outs but there is no doubt that if you own a business, IGTV is definitely worth using. Click here if you are interested in mastering IGTV for either you or your clients!