When you think of growing your Instagram, what’s the first thing that comes to mind? I can almost guarantee you it’s not your profile page. Hashtags, captions, Insta stories and quality photos are what the mind generally goes to when it comes to gaining profile visits and followers, right?
Yet, when we are looking for followers, we always look at one thing first: how their profile looks. Today, I’m spilling the tea on building a powerful profile page that’s proven to get you more profile visits and followers on Instagram. Shall we begin?
When you first created your Instagram account (hello 2011), you are prompted to upload a profile picture, create a short bio, and voila! You are live! But there are some very important tips I’m going to dish that turn your basic profile into an eye-catching piece of art!
Your profile picture is what most people are drawn to when they first view your page. If you search for someone, that’s what appears. If you make an Insta story, your profile is shown at the top of your follower’s feed. How you present yourself says a lot about who you are and what your page is about. When they said that a picture is worth 1,000 words, they weren’t kidding! What to keep in mind when choosing a great profile picture for Instagram:
Smile! Sounds cheesy (pun intended) but a smile on your profile shows sympathy and friendliness. In a way, you are inviting people to your page, what better way to do that than with a great smile!
Colors make a difference. Studies have shown that colors like red or orange perform less and generate fewer views due to the harshness of the color. Our minds immediately think stop, caution, retreat. Instead, incorporate blues and purples, that are calming and warm.
If your Instagram Page is a business, showcase your brand logo! Make it clear to your followers who you are. A great brand logo will go far in recognition.
Your Instagram Profile should, in a few words, explain what you do, the problem you’re solving if you have a brand or business, and link to your specific service or product. If you’re a Youtuber for example, followers will visit your profile to click on your Youtube link! This is a great way to showcase yourself on multiple platforms. If there are multiple links you have, say a website, a Youtube, and a discount code, Linktree is the best way to have all of those links on your profile at one time!
Other ways to spruce up your Instagram Profile bio and increase visits to your page:
Add a call to action for your specific service. “Click the link to shop for __” is one way to encourage followers to make that sale or view what you have to offer. This is especially important if you have a business page.
Add a hashtag. A great new feature to Instagram profiles that are sure to increase profile visits is the new capability to add hashtags relative to your brand or service! Anything from #blogger to #digitalmarketer and you can be sure that you are attracting people in your community and niche!
Show off your personality! Don’t be afraid to add your favorite emoji or quote. As long as everything is cohesive and relative to your personal or professional brand, have fun with it!
If you are not using the Instagram Highlights feature, you need to get on this train. Because Insta stories are used by over 500 million people every day, it’s important to save stories you make to your highlights section, and then encourage people to go back and view them on your profile page! This is one of the best ways to increase visits to your profile, and all you are doing is saving stories you think your followers would like to see again sometime.
Here’s an easy way to create beautiful highlight covers to your profile:
Step 1. Head over to Canva and search for Instagram Story.
Step 2. Choose your favorite background color for the highlight. Again, make sure it aligns with your brand or the shade of filter you use on your pictures.
Step 3. Add an element icon that symbolizes that specific highlight. If it’s food recipes, for example, you can choose an icon of an apple. Make sure that your icon is small enough to fit properly on the highlight cover once uploaded to Instagram.
Making these changes to your profile is just one of the many ways to increase visits on Instagram and gain followers. At the end of the day though, just have fun with it! Make it your own, and make it beautiful! And if you want to learn even more about growing your social media, head on over to my services page for coaching inquiries!