When we think of local business, what comes to your mind? Is it a mom-and-pop restaurant that services mostly the people just in that city? Or maybe it’s a service-based business that does business county and state-wide? The term “local” is relative to your and your business.
So, if you are a local business, and are looking for ways to boost your local business with LinkedIn but don’t know where to start, we’re here to help!
Build a Powerful LinkedIn Profile
If you have a LinkedIn account, the first thing to do is to establish a powerful profile page that will showcase your expertise, and highlight your services. You can create a personal page for you, and a business page for the business that will act as an extension to your page. Make sure that both look professional since most people are likely to see your personal page.
Note: A LinkedIn business page will need a company website and URL link. So be sure to have that ready!
Connect with Local Professionals
Once your pages have are ready, you can then start to connect with over 590 million users that are on LinkedIn! Now, we get that you won’t necessarily know all those people. But the LinkedIn algorithm curates a network of people you may be interested in connecting with based on your expertise.
While you can definitely connect with friends and colleagues, try to also search for business professionals in your industry and in your area from different industries. The more people you connect with, the better your chances are of having your pages viewed by other local business professionals. Yay for free marketing!
Build Brand Awareness
We understand that determining the right type of content to post can be intimidating at first, so here are some ideas for content planning:
- Talking about what your business offers
- Posting images with your product or service
- Giving brand awareness i.e upcoming events or sales
- Generate leads through call to action captions
Other Ways to Boost Business
Networking groups and pages are another fantastic way to reach new audiences within LinkedIn. In the search tab, simply type in the specific name of the group or the industry you are interested in. LinkedIn automatically will categorize search results based on People. Pages, Groups, and Jobs.
Once you are accepted into a group, you can then engage with posts within that group, and post directly there as well!
If you are a local business just getting started with LinkedIn, check out our Content Intensives that are guaranteed to help kick start your social media marketing journey.