Blogging for Your Business


There are a lot of well-meaning marketers, and others out there that will tell you “blogs are dead”. They would probably also tell you all the reasons why blogging is not helpful to your business etc. The irony is that these marketers are writing this information in what seems to be very similar to what a blog looks like. The truth is that blogs are not “dead” they are not a waste of time. If you own a business, blogs can be very helpful and in this post, I will give you four essential reasons why your business needs a blog.

Keep your Audience Updated with Blogs 

Besides having a website, blogging is a great tool to keep your audience in the loop about what’s going on with your business. A blog can go into more detail than a website can and it allows you more flexibility in the way that you connect with your customers. Your blog is an opportunity for you to talk in-depth about your services, or comment on relevant trends. The best part about a blog is that your audience will get to know you better. Your personality will shine throughout every blog post. This will allow your customers to connect with you in a better way than just “this is what we do”.

Blogging Establishes Yourself as an Expert

When you start a blog for your business, you can set yourself up as an expert in your field. A blog is where you can go into more detail about different events, or talk about new industry trends. If you own a housekeeping business, you could write a blog answering frequently asked questions. Give your audience the professional advice that they are looking for. You could also teach what you know through a blog post. Regardless of what you want to write about, a blog is an excellent way to educate your audience and to establish yourself as someone who knows what they’re talking about. 

Help Build Your Email Database

Email marketing is still a great marketing strategy. The problem is getting people to give you their email. Blogging for your business can help you in this area since it allows your audience the opportunity to stay up to date. In every blog post, include a link that will allow them to signup with their email. You can word it in a clever, unique way but, essentially you want them to understand that by giving their email, they can receive the blog posts directly instead of having to go through your website. Don’t take advantage once you have their emails and bombard them with email marketing. Send them a monthly newsletter along with your blog posts each month, which should be enough for your business to stay at the top of their minds. Once you take advantage and send too many emails, you risk losing those emails. Nobody likes their email to be full of useless information, so when you send emails, make sure it’s high-quality content. 

Blogging Offers Shareable Content

Blogging is a great way to have shareable content for other websites. As you know your social media accounts are always looking to be filled with content, and now you have it. Blog posts are amazing when it comes to filling your social media calendar. You can link your blog post directly to your bio; or use quotes, pictures, or screenshots from your blog and post them on social media. By posting blogs on your social media you are simultaneously strengthening your social media presence and bringing in new visitors; that sounds like a win-win honestly. 

These are just a few of the many reasons you should start a blog for your business. Having a blog is not only fun and inspiring, it provides a great foundation for your marketing strategy. Starting a blog for your business will allow you to share all the great ideas you have, and it will allow you to build a community of like-minded people. Don’t do it because I said so, do this for you, and wait to see what happens. View our blog for more tips to grow your business!