Blogging has become very popular in the last few years. It is a great way to get thoughts out and share what is important to you. When it comes to your business, however, blogging is a great way to promote your business in a unique way. It may seem overwhelming to add one more thing to your plate when promoting a business but, starting a business blog does not have to be intimidating. Once the blog is up and running, the benefits of a business blog will make the effort worth it. Below are five reasons you should start a blog for your business.
Blogs Increase Website Traffic
What are the best ways to drive online traffic to your business? In short: blogging, social media, and search engines. Every time you write a blog post, it’s one more page on your website, which means it’s one more opportunity for you to show up in search engines and in turn drive traffic to your website in organic search. Blogging can help you grow on social media as well. Every time you write a blog post, you’re creating content that people can share on social media which helps expose your business to people who may not know you yet.
Blogs Target Potential Clients
Usually, business blogs don’t involve direct promotion of products and services, but that doesn’t mean a blog isn’t worthy of marketing activity. The promotion just comes in a passive way. By writing about the industry you work in, the general services you offer, and the individual challenges of your target audience, you are getting your name in front of potential clients. This may result in people considering buying your product or hiring you for the services you give.
Blogs Develop a Community
One of the best parts of a successful business blog is the community that can be built in the comments. The audience that reads your blog will often share, collaborate, and communicate about things related to your services. As the business owner, it would be a great idea to facilitate an active comments area on your blog. You can do this by posting, and responding to comments and it will result in a community of people with shared interests. Doing this will also help you learn a lot about your audience.
Blogs Establish Authority
Your blog posts can demonstrate your expertise in a particular subject area by sharing high quality and relevant information with your readers. If you’re consistently creating content that’s helpful for your target customer, it will help establish you as an industry expert. For example, if prospects find answers to their common questions via blog posts written by you, they’re much more likely to purchase a service or a product because they trust what you have to say. Eventually, you can become known as a go-to resource that provides consistent and useful information to help your audience solve tough challenges and potentially advance their own business.
Blogs Make you Relatable
A business blog doesn’t have to be all business, all the time. Every once in a while it’s a great idea to inject some of your personality by going off-topic occasionally and using humor. Doing this will give your audience a break from a boring business blog and show your individuality as well as make you more relatable and approachable by your readers. Keep in mind, however, that this should be an occasional thing because the main goal is to write about your business and brand.
If you’re looking to start a business blog, the reasons above are great to get started. Even though creating a successful business blog takes time, dedication, and patience, once you get started, you will be on your way to realizing the benefits listed above as well as so many others that were not mentioned. Speaking of blogs, our Social Facts page is full of helpful tips to scale your social media business. Check it out!