TikTok is a fairly new social media platform that allows users to create and share short videos. Since this platform is growing every day, it is a great idea for your business to try and get on TikTok’s “for you” page. If you are unfamiliar with what the “for you” page is, it is essentially a customized collection of videos that TikTok has curated that it believes will meet your tastes and interests. Once you appear on your customers’ for you page, you can almost ensure that it will not be the last time. Therefore, appearing on TikTok’s for you page can be considered the holy grail of TikTok success. But how do you do it? How can you make it so that your business videos appear on that main page? Below I will give you five things you can do to increase your chances of getting on TikTok’s “for you” page.
1. Create High-Quality Content
Make your videos worth watching. TikTok is not going to share a poorly shot, blurry video on its main page. When you are making videos for this platform, you want to make sure that your videos are aesthetically pleasing to watch. Doing this will increase the likelihood that viewers will watch the whole thing instead of just skipping through. It will also increase the number of people that follow your business page. You will not have to buy expensive equipment to shoot high-quality content because most smartphones can produce high-quality HD video nowadays. Something this simple can absolutely increase your chances of appearing on TikTok’s “for you” page.
2. Use Hashtags
Using hashtags is one of the most effective ways to increase your reach on TikTok. Similar to Instagram, hashtags on TikTok help categorize your content and increase its discoverability. Make sure the hashtags you use are related to the content of your video. For example, if you own a housekeeping business make sure you use hashtags that are related to your business (ie. #cleaningtiktok #housekeeper etc.) Some users also seem to believe that using tags like #foryoupage or #fyp help improve your chances with TikTok’s algorithm, while other users disagree. To this point, I will say better to use them than not and then see what happens.
3. Be Creative in your Niche
The great thing about TikTok is that there are many unique accounts with all sorts of niche topics. Therefore, you should focus on creating fun, creative content that is unique and relevant to your business. Being as creative as you can be will help you come off as more authentic, which helps increase the number of followers you receive. People enjoy following people that are unique and authentic. Being creative with your business also allows TikTok to classify your videos easily so that the algorithm can decide who to share them with.
4. Keep up with Trends
TikTok seems to favor videos that fit in with the current trends and challenges. Therefore, to increase your chances of appearing on the “for you” page, I would recommend hopping on to current trends. When making these types of videos, make sure that they are still current trends and are not outdated. Trends come and go quickly, and you do not want to be making videos of trends that are no longer popular. If you are wanting to see what is currently popular to get your creative juices flowing, you can find that on the app’s “sounds” page.
5. Experiment with Video Length
There is a popular theory on TikTok that states that shorter videos are more likely to be featured on the app’s “for you” page. The reason for this is because shorter videos have a higher completion rate, meaning people are more likely to watch the whole video. Many popular TikTok creators believe TikTok’s algorithm favors videos that users watched the entire way through. There is no evidence that this is true but I would suggest making videos of all different lengths and see which ones seem to draw more attention from your audience. From there you can know which video lengths seem to do the best.
TikTok is a great platform to use when wanting to share quick creative videos about your business, and their “for you” page can absolutely help your videos reach a lot of people. With these five tips, you will be featured on the app’s “for you” page in no time. Just like with anything else, trial and error are the keys to success. Figure out what types of videos work for you and your business, and you will definitely see success on this platform. If you would like more tips on how to grow on social media, click here.