Podcasting is becoming more popular for businesses as a way to reach more customers. It is a great opportunity to connect with your audience, personalize your brand, and grow your business. If you own a business and are wondering if it is worth it to start a podcast, here are a few reasons you should consider it:
1. Podcasts are Personal
Creating a podcast allows you to make a more personal connection with your audience. Podcasts tend to be more casual and unfiltered, unlike other marketing channels. Your audience would be able to hear your voice, which adds a human element to your business and gives listeners an authentic feel for who you are and the personality of your brand. Also, there would be running jokes, and themes that build a more personal relationship with your listeners because they learn who you are. Lastly, you would be able to open up to your audience, which would build trust in you and your business.
2. Podcasts Develop your Brand
Since podcasts are becoming more popular, creating one for your business gives you the potential to reach new customers. On top of that, you can control your brand’s message and position your business in the most strategic way that works for you. Creating a podcast and releasing episodes consistently allows you to stay at the top of your customers’ minds and stand out from the competition. Doing this will build a level of brand loyalty that will strengthen over time.
3. Podcasts Dig Deeper
Starting a podcast for your business will allow you to produce long-form content that gets a deeper message across. Many other marketing channels are short-form content constrained by time limits or character counts. However, podcasts allow you to show your expertise and dig deeper into the story of your brand. In a podcast, you can give listeners a behind-the-scenes look into what it takes to run your business or give them intricate details of a particular product. A podcast for your business will allow you to show off your business in as much detail as you want.
4. Podcasts are Interactive
You can get listeners to feel involved in your podcast. You can have them ask questions on social media, that you will answer on the podcast. You can create competitions, or come up with other ways to encourage even deeper engagement with your audience. The more your listeners feel involved and valued, the more loyal the fan base you could create over time.
5. Podcasts Create Community
This goes hand in hand with the previous point. It is important to remember that most fans of podcasts are not casual listeners; they are people that care about your brand and want to learn more. This means that podcast listeners will devote more time listening to your voice on a podcast than they will be reading your words on a website or social media post. The great thing about that is that you can reward customers with exclusive offers, or create a Facebook group page for only your podcast listeners. Doing this will give your audience a sense of community and make them feel like they are a part of your brand. Just remember, loyal listeners are loyal customers, and the effort put in pays back.
Final Thoughts
Starting a podcast for your business may be a great idea if you want to expand your brand, and reach more customers. It gives you the opportunity to connect with your audience in a way that a blog or social media post cannot. If you are wanting to take your business to another level, and are already thinking about creating a podcast, I highly recommend that you do it.
For more advice on podcasting and business advice, check out Wine with K&J!