3 Strategies to Increase Customer Engagement


Owning a business means that creating a positive experience with customers is imperative. Let’s say a customer tries your product and loves it. You make a deal with them, then you both go home for a happily ever after for however long the product is available. Except it doesn’t always work like that; the reality is that sometimes customers don’t stay a customer long term. Or, they find other products that fit their needs better. The hard work is getting them to remain your customer.

Customer engagement is crucial to the success of your business. But it does take time and effort. Customer engagement is also consistently evolving. There are so many ways to engage customers nowadays that it can be hard to know which are the most effective. In this post, we will discuss three ways to increase customer engagement for your business. 

1. Be Creative on Social Media

There are so many ways to use social media for your business including customer engagement. It makes sense that you would want to use social media for your sales pitches or to update users about new products. However, posting content like this all the time is not great for keeping your customers engaged. Just because they are informed doesn’t mean they remain interested in the product. 

You will notice a significant change in customer engagement just by adding more creativity to your posts. For example, humor is a great way to generate interest, encourage interaction, and sometimes create viral traction for your business. The key is to not overdo it; you have to try to understand where the line is. The way you do this is by following your customers to see what they are interests are. 

Pay attention to who they are, their bios, their likes, their dislikes, who they follow, etc. Doing this will help you understand your buyer better. Just remember that people love attention. So tag them, shout them out, or offer them something, and I guarantee you will grab their attention, and potentially keep them as a life-long customer. 

2. Create Goodwill With Customers

Doing a goodwill gesture is a great way to keep your customers engaged long-term. The best part is that it doesn’t have to cost much. For example, I remember buying a candle from a small business, and I received a handwritten note with it. It felt so nice to receive something so small, yet so kind, and it genuinely made me want to order from them again. 

Doing something like this is a great way to keep your customers interested in your business, but it doesn’t just have to be handwritten notes. You can send them a discount code to your store, or maybe even a gift card to a coffee shop.

 Another thing you can do is randomly upgrade customers to free overnight shipping just to brighten up their day. It doesn’t really matter what you do as long as you go into thinking about your customers. Surprising your customers is a surefire way to keep them engaged in your business long-term. 

3. Host an Event to Build Customer Engagement

Hosting events either online or offline is a great way to engage your customers and make them feel like they’re part of an exclusive community. If you aren’t a big enough business to host an event, you could also try setting up a booth at a trade show event of your industry; doing this will allow you to intermingle with potential clients or current ones. This is a great way to find out more about your customers for future reference.

 You could also host a contest for your customers; after all, everyone loves getting free stuff. Hosting a contest will grab their attention and will keep them engaged by rewarding them for their participation. Get creative, and make it fun, and watch how well you keep customers engaged. 

Customer engagement is about encouraging customers to interact and share the experiences you create for them as a brand. It’s important for you to realize how important customers are to the success of your business; without them, you don’t have a business. The extra time you spend trying to keep them engaged with your brand will pay off in the long run. If you’re looking for more ways to grow your business, take a look at our coaching services!